“But I’m not a writer,” you protest. “I don’t even know where to begin!”
Or: “I’d love to find time to write a book. I’d also like to find time to go to my son’s Little League games, take in the new show at the Art Museum, learn how to tango, and—”
Or you might come back with a simple: “Why? Why do I need to write a book?”
Meaning, I’ve got enough headaches. Why should I add yet another one?
The message is clear. I get it, and I can see it: Mr. or Ms. Entrepreneur dashing out to the car port, one jacket sleeve dangling, hair brush in teeth, cell phone ringing… writing a book is simply out of the question.
Your time is budgeted down to the nth minute. In addition to managing your staff, overseeing business operations and making executive decisions, you really want to take a more active part in the community; family life suffers more than you care to admit… and you never seem to get caught up either at home or at the office.
Some highly successful business people have yet another reason for not writing a book. They’ll candidly admit that if not for their Dream Team of administrative assistants, they could never compose even the simplest staff memo. It is a fact that often highly successful business people are terrible spellers, know next to nothing about grammar and freak out every time they’re asked to write a simple letter. Some have never even graduated from high school.
Another challenge may be lack of computer skills. A book may seem out of the question except possibly through dictation or interviews captured on a recording machine and transcribed.
And yet… if you ask any professional on the career track, they’ll be quick to tell you that having a published book is essential. If you give workshops and seminars, in addition to providing a product for back of the room sales, a book serves as a glorified business card. It is part of your Professional Package, your Promotional Tool Kit.
Ghostwriters and book doctors to the rescue
In many businesses and professions, ghostwriters, book doctors and editors have become an integral part of the company’s staff. And now with the arrival of blogging, social networking, article posting and other online forms of communication, good writers and editors are in even greater demand.
Sometimes gifts arrive when least expected. I had just electronically delivered a package of edited documents to Perry Mardon http://www.mardoninternational.com who is a highly successful business man—the kind of professional with clearly defined goals and determination to deliver the best of himself at all times (my kind of person!). In Perry’s email confirming that he’d received the documents, he wrote that he’d like to promote one of my products. Did I have a book that would fit into his product line?
That was all the encouragement I needed to start developing a new work that would complement Perry’s business coaching enterprise.
This is my third book about writing and publishing,* but it is the first time I have chosen to develop a work specifically for entrepreneurs and other professionals.
By the time you finish reading this book, I hope you will agree that a published book bearing your byline is a necessity, as important to your business as recruiting and training a competent staff, tracking sales leads, analyzing campaign successes and failures, and maintaining an excellent customer relations department.
In the long run, writing a book or having it written for you is a small investment in time, energy and money compared to both the tangible and intangible returns. In addition to new business leads and enhanced branding, you will experience the rewards of recognition from people who thought they knew who you were and what you stood for, but who now view you with even greater understanding, respect and admiration.
Another built-in bonus that by itself is more than enough reason for you to write a book: ultimately you will discover that by sharing yourself with others you’ll end up getting to know yourself even better. That self-knowledge, to paraphrase Perry Mardon’s words, is exactly what is required to transform you from a “just okay” business leader and manager to a great one.