It is indeed a fact that if you open your own publishing company you’ll make the most money from book sales. You will sell your books through the print on demand system, with no intermediary distributors or wholesalers taking 60% of the profits. You will have the benefit of by-passing warehousing or inventory and fulfillment fees.
I suggest publishing your books in both hard copy and ebook formats. Invest in a website—one that you or your staff can design and build yourself.
Build a website with SiteSell (SBI)
Build a website with SiteSell, http://www.sitesell.com/publishing8.html. The founder of SiteSell, Dr. Ken Evoy, is a genius. SiteSell or SiteBuildIt is by far the best bargain on the Internet and is guaranteed to give you less headaches than any other web building program.
I’m still almost computer illiterate, since I’ve focused 99% of my attention on the content part of the book industry: writing, doctoring and editing books. However, with the little knowledge I have about web design and html (the code used for writing web pages), I’ve created over 200 SBI pages for my two websites, http://www.write-to-publish-for-profit.com and http://dandelion-books.com. The only help I received was development of the initial home page “look and feel” template.
For my first website, I also had a certified SBI professional complete the initial keyword search for me, since I didn’t have any experience with Search Engine Optimization (SEO). I did all the keyword development thereafter, which was easy because SBI provides user friendly templates and clear instructions.
To build a web page, all you have to do is follow the instructions and adjust the page content according to the SBI “analysis” check list.
Ken Evoy provides every tool you need for designing, building and maintaining your website. He also shows you how to pre-sell, get traffic and link the site to social networking, video, audio, etc. SBI’s support manuals are great and so are their forums. Believe me, even if you don’t know anything about building a website, you’ll have a great experience with SBI.
One other bonus: SBI is an affiliate business. If you like to market online, this can be another side business. SBI also provides mountains of support materials for showing you how to be a successful affiliate marketer.
If you don’t have the time or inclination to build and maintain your own website and your business doesn’t have its own IT team, you can contract the services of certified SBI staff to do the work for you. Their rates are extremely reasonable—much lower cost than most web design and development companies. And, as I mentioned previously, you’ll have the satisfaction of knowing the website is built for monetization.
Bottom line: If you build your website yourself with SBI instead of contracting a professional company to do it, you will be fully empowered to make all changes and revisions yourself. You can easily update the pages. If you’ve ever paid someone to do this type of work, you know the fees can be whopping just for minor adjustments that you could have easily done yourself if your websites were SBI self-built.
Professional web design and development companies do a great job, if they also build marketing into the website at the outset. That’s a big “if.” I built six websites with different companies and paid thousands of dollars for their services until I finally “got it,” i.e., that I wouldn’t have a functional website that attracted attention from the search engines until the keyword identification was properly built into each page… and until each page was developed according to SEO and keyword specifications.
I may take the gold medal for having built more non-functional websites than anyone in business… but maybe not. I’m well aware that thousands of people have been through the learning curve on building and maintaining websites and blogs.
Although my websites do not look like Silicon Valley masterpieces, I know their content has value. I also know the pages are written to reflect my personality, my values and what I want to tell the public and potential clients about my products and services.
Build an online empire
If your goal is to sell books and make a lot of money, it can be done. Make sure you consult with knowledgeable gurus. Like every industry, the Internet is filled with “questionable wannabees”; you may have already learned that.
You will need to build into your website the following:
- Social networking blog setup, including YouTube and other video blog spots
- Linked social networking groups
- Article placement
- RSS Feeds
Your primary goal is to build a large opt-in email list for return customers. Learn how to build a squeeze page to sell your separate products, and diversify. Sell CDs and DVDs; harvest each of your products in several different formats.
Create joint ventures with friends and colleagues in order to build your email list. Network as much as possible.
You cannot possibly do all this yourself. Either hire a staff or go to a website such as guru.com to request help from the thousands of freelancers who do that type of work. Contract with a few of the experts. Remember to pay them well; they’ll be loyal and do good work if they receive good pay.
Asking a writer to develop articles for $1.00 an article is unreasonable just as it is unreasonable to ask them to develop 50 articles in a week. The same holds true for blog and newsletter writing. Don’t skimp or you’ll end up with shoddy work. And remember… the key to success is having:
- Quality products to sell
- Quality customer service
- A quality business staff
- Quality business management procedures, and…
BEING A QUALITY PERSON